Why Start-ups should chooses mobile friendly Websites
Having a site that looks and operates well only on a desktop computer isn’t good enough for the web anymore. The world around us is adapting itself into the small yet smart screen inside our pockets. From sending mails to paying bill and booking tickets we use our smartphones to login various sites every day.
When not at work, mostly people prefer surfing the Internet with their phone. It’s a common act done by all irrespective to their age and profession. And you know who else spend time there? Millions of other Internet users. Their number is getting close to 4 Billion. As a web site owner, I bet you would like those people to enjoy your site as much as desktop users, or even more. That is why you need to make it responsive and mobile-friendly.
Having a site that looks and operates well only on a desktop computer isn’t good enough for the web anymore. The world around us is adapting itself into the small yet smart screen inside our pockets. From sending mails to paying bill and booking tickets we use our smartphones to login various sites every day.
When not at work, mostly people prefer surfing the Internet with their phone. It’s a common act done by all irrespective to their age and profession. And you know who else spend time there? Millions of other Internet users. Their number is getting close to 4 Billion. As a web site owner, I bet you would like those people to enjoy your site as much as desktop users, or even more. That is why you need to make it responsive and mobile-friendly.
What is mobile-friendly
websites and responsive websites?
Responsiveness means that elements of your site change their
layout and structure to adapt to the size of the screen they are being viewed on.
The site has to look just as good on a tablet or smartphone as it does on your
computer monitor.
In the mobile layout, fewer elements appear on the screen at the
same time, but they are large enough for users to see clearly and interact
with. No horizontal scrolling is needed. To create a responsive site yourself,
you’ll need to have some experience in CSS. If that’s not the case, you can get
a ready-made responsive theme, either free or premium.
Yet, responsive design alone does not guarantee mobile friendliness.
For the site to be fully mobile-friendly, it needs to meet a number of other
requirements. Most importantly, all your content has to be accessible on
hand-held devices. That means you should avoid using outdated software like
Flash or Muse, which displays only on desktops.
Second, your texts should resize correctly so that they are
readable without zooming. Third, the links should be far enough apart from each
other for users to tap on them easily. If you base your site on a template, all
those features should be built into it. After all, for Google and other popular
browsers it’s all about your site’s efficiency. The easier your site is for
your visitors to browse, the better it’s ranked.
Back in April 2015, Google released a new algorithm, which crawls the sites on the web and labels them as either mobile-friendly or not. This label then determines the site’s ranking in searches performed on mobile devices - Google shows the sites that it found to be mobile-friendly first in its search results.
Back in April 2015, Google released a new algorithm, which crawls the sites on the web and labels them as either mobile-friendly or not. This label then determines the site’s ranking in searches performed on mobile devices - Google shows the sites that it found to be mobile-friendly first in its search results.
What does that mean for you as a site owner? That, in addition
to other SEO strategies you employ, you will need to make your site
mobile-friendly to beat your competitors. To create a level playing field,
Google shares advice on how to make your site mobile-friendly.
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